Does more Instagram Followers Indicate More Rap Listeners on Spotify? Not Always. A Rap Music Streaming Analysis

We’re in the age of the Like button. The comment, thumbs up, follower, karma. We’re addicted to the instant gratification and approval social media moves. Social Media numbers have become so important that many hip hop artists treat it as a part of their job. And yes, it is a very important aspect to becoming a popular artist, but it is as important as everyone thinks?

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